Every in-between board from the Home Remedies brand pass, on one canvas. Each frame is a real working file: the mark tested in six contexts, four typefaces on one jar, the packaging system with the shelf test, nine versions of the hero photo, the digital wireframes and the guidelines. Long boards scroll inside their frame.
Two marks tested where a mark actually lives. Recommended A, the Level.
Four typefaces on the same label. After seeing it on a lid, the mark flipped to a lowercase "hr" in a circle.
The range side by side, dielines in millimetres, four lid options and the blurred shelf test that justified the big formula number.
Concept images are AI-generated stand-ins with the real labels composited on, to be replaced by real photos.
